What We Do

SME began when Toby Robertson, founder, and CEO of Specialized Mobile Exhibits, developed a marketing dock at Daytona International Speedway for Coca-Cola as part of its Coke Zero 400 marketing pitch. From concept to launch, the circular 48-foot dock featured paintball targets, remote-control boat races, exclusive views of the race track, driver appearances, and a product sampling bar, all afloat on Lake Lloyd. Since then, SME has been engaged to work with well-known marketing agencies to provide exhibit design, engineering and fabrication services, high-definition graphics, exhibit refurbishment, and event logistical support for such companies as USAA, DirecTV, Sprint, NASCAR, Symantec, Coca-Cola, as well as franchises such as NFL and NBA .

experiential marketing exhibits

Philanthropy at SME

Specialized Mobile Exhibits works directly with the TWR Memorial Fund. The Fund’s mission is simple, 1) To honor the life of T. Wayne and 2) Continue T. Wayne’s legacy of love and concern for people by supporting local charitable efforts. SME proudly support the Fund’s contributions to the Boy Scouts of America, Childress Institute of Pediatric Trauma and Victory Junction Gang Camp .

Our Process


With over 50 years of collective industry experience, the SME team can provide an effective design solution to any event marketing challenge.


The SME engineering team will provide the backbone to any exhibit or mobile program fabrication.


From structural framework to ornate interior finishing, SME has the capabilities to complete any level of exhibit fabrication.


With an experienced team of print professionals, SME provides a full range of large format print services to complement and/or enhance any event or exhibit footprint.


Every exhibit, whether it is mobile or stationary, needs maintenance or refreshing at some point in its life. SME provides assistance with all exhibit service and refurbishment needs.


 Whether it is a one-off event, quick substitute driver need or a 12-month tour, SME is able to provide operations support for any program including CDL drivers, DOT reporting, emergency response, maintaining equipment and managing set/strike on-site.

SME is equipped with best-in-class services in experiential marketing design, engineering, and fabrication, providing exceptional quality workmanship to the last detail and dedication to the absolute best experience from conception to creation!

Gone are the days of marketing to a broad audience. Today’s marketing requires unparalleled experiences and live audience participation. SME is a leader on the cutting-edge. Small enough to provide a personal touch and incomparable customer service, flexible enough to handle any requirement regardless of scope.