A flagship activation built for brands that want to make a definitive statement. The Paramount unfolds into a large scale, fully immersive environment designed for premium engagement, hospitality, and storytelling. With expansive interior space, multiple entry points, and a commanding exterior presence, it creates room for layered experiences that invite guests to explore, linger, and connect. Every detail is designed to elevate the moment and position your brand at the highest level of experiential impact.