Hurley – Daytona 500

Hurley Retail Space


As part of the Daytona 500 weekend, SME assisted the company Hurley in designing and building out a retail space for race fans.  The retail space featured a 40′ container that opens up on one side to present a retail space.  The container comes with pre-wired AV that supports up to four outdoor rated TVs and a surround sound stereo system that supports interior sound and exterior sound.  In addition, the 50′ x 50′ footprint featured an old school VW van used for photo ops, two racing simulators that were synched to the Daytona racetrack, and a lounge area for consumers to relax.

Previous Portfolio
Miami F1 – Containers