SME partnered with CNC Agency and Chime to bring the multi-level Chime Lounge to life at MLS All-Star Fan Fest in Charlotte. Designed around fan engagement, the activation combined branding with interactive experiences, including the “Fee” Kick soccer challenge and a Rewards Bar offering soccer balls, keychains, neck fans, and prizes.

To beat the summer heat, the Cool Down Bar offered frozen drinks and lounge seating. From fabrication and branding through onsite execution, SME helped create a fan destination that strengthened Chime’s presence while giving visitors opportunities to play, recharge, and connect with the brand.