At the 2025 Miami Grand Prix, SME proudly partnered with Decoy Wine to elevate their fan experience by deploying our flagship hospitality unit, Pinnacle.
Pinnacle was transformed into a multi-level VIP lounge and serving location, delivering an exceptional trackside environment for guests to enjoy an entire weekend of racing. Attendees were treated to a curated selection of wines, including a special release crafted exclusively for the event.
With live music, premium views, photo ops, and a relaxed social atmosphere, the experience offered guests a memorable way to take in the race and enjoy all that Decoy has to offer.
