SME served as the lead partner overseeing the complete sponsor experience at the Kansas City FIFA FanFest. Our team managed all participating sponsors and their experiential activations, handling coordination, planning, fabrication, installation, and on-site execution. By bringing multiple brands, vendors, and experiences together within one cohesive environment, SME ensured every activation was event ready, brand focused, and seamlessly integrated into the overall Fan Fest experience.​​

SME managed an entire ecosystem of sponsor experiences, providing the coordination, creative expertise, production oversight, and on-site management needed to bring multiple brands to life simultaneously. The result was a dynamic sponsor environment where each brand could stand out while contributing to a unified fan experience, turning sponsorship presence into meaningful engagement at one of the world’s biggest sporting events.​​