RushTok has transformed sorority recruitment into a nationwide social media moment, creating new opportunities for brands to connect with students. SME partnered with The Team and Sephora x Kohl’s to bring the Beauty Bodega to three SEC campuses: Auburn, Georgia, and Florida.

From fabrication through onsite execution, SME focused on delivering a premium look and memorable experience. Each activation offered beauty touch-ups, product giveaways, photo opportunities, and shade from the Southern heat. The result was a polished, engaging destination that helped potential new members refresh, recharge, and enjoy one of the busiest weeks on campus.